The PR firm for Wikipedia credibility
The Notability Company helps brands and nonprofits earn the coverage that makes Wikipedia possible
The Challenge
Wikipedia isn’t like traditional PR. A compelling story or strong reputation isn’t enough. To create a new page—or expand an existing one—you need coverage in reliable, independent sources.
The Opportunity
The Notability Company is the first PR firm built around Wikipedia’s unique sourcing requirements. We help clients earn the kinds of news and media coverage that the platform’s editors recognize as credible, creating the foundation for new pages or strengthening existing ones.
For organizations without a Wikipedia page, we help establish notability through carefully targeted media outreach. For those who already have a page, we expand what’s possible by generating the kinds of sources that allow the full story to be told.
Why Us?
The Notability Company brings together 30+ combined years of experience in:
PR expertise – grounded in the craft of storytelling and media relations
Wikipedia expertise – informed by years of navigating its standards and community expectations
Together, we translate communications goals into results that matter, closing the gap between your brand reputation and how Wikipedia talks about it.
Most PR teams don’t think about Wikipedia until they run into a problem.
We think about it first.
How It Works
Assess
Evaluate your current media footprint and existing Wikipedia presence.
Plan
Identify the gaps and opportunities to generate high-quality media coverage.
Execute
Advise your publicity team, or serve as your PR consultant, to generate coverage in reliable sources.
Build
Ensure that coverage is positioned to support Wikipedia's requirements and your messaging goals.
Who We Are
Molly LeCronier
Founder of Anomolly Consulting, Molly is an award-winning communications strategist with substantial experience in public relations, media relations, and brand storytelling.
Bill Beutler
Founder of Beutler Ink, Bill is one of the leading experts on Wikipedia strategy, with two decades of experience at the intersection of digital media, reputation, and open knowledge.
FAQ
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Wikipedia pages must be based on reliable, independent sources. Without coverage in recognized outlets, even the most compelling story isn’t eligible. Media coverage provides the evidence editors need to confirm notability.
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Wikipedia isn’t a channel you can pitch. Pages are approved and updated by independent volunteers, and they rely only on published sources. Even experienced PR teams usually need outside guidance on what works—or doesn’t—for Wikipedia.
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We are not editors-for-hire. Our role is to help you earn the coverage that makes a strong page possible and advise on best practices. This ensures the process is transparent, ethical, and aligned with Wikipedia’s community standards.
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No. Paid placements, advertorials, or sponsored content don’t count as reliable sources on Wikipedia. We focus on independent, editorial coverage in trusted outlets.
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It depends on your starting point. Some organizations already have enough coverage and only need help framing it; others may need months of targeted outreach to build the right sources. Our goal is to make steady progress toward meeting the standards.
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We work with companies, nonprofits, and institutions of all sizes, along with the executives and leaders connected to them. Whether you’re a startup building credibility, a nonprofit seeking recognition, or an established brand clarifying your reputation, our approach is tailored to fit.
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No one can guarantee that. Wikipedia is run by independent volunteers who make their own editorial judgments. What we can do is maximize your chances by ensuring your coverage meets the standards editors use to decide.
Get in Touch
Let’s make sure your story is told where it matters most