Worth Noting
The Birkin Bag of the Internet: Why a Wikipedia Page is the Ultimate Status Asset
Hermès won't let you buy a Birkin. Wikipedia won't let you buy a page. The reason is the same.
Our Startup Just Had a Hugely Successful Funding Round. That Isn't Enough for a Wikipedia Page?
You just raised a major round. The press covered it. So why was your Wikipedia page rejected? Here's what Wikipedia actually wants—and why an oversubscribed round isn't enough.
PR vs. Wikipedia: Why Traditional Publicity Doesn't Always Translate
Great PR doesn't always make a great Wikipedia page. Learn why traditional publicity often falls short of Wikipedia's standards.
Why Reliable Sources Are the Currency of Wikipedia
Reliable, independent coverage is the foundation of Wikipedia eligibility. Here's what counts as a "reliable source" and why press releases aren't enough.
The Five Most Common Mistakes Companies Make with Wikipedia
Most companies approach Wikipedia the wrong way. Avoid these five common mistakes that can damage your credibility and waste your time.
How to Know if Your Organization Is Ready for a Wikipedia Page
Not every brand qualifies for a Wikipedia page. Learn how to assess readiness and what steps to take if you're not there yet.